Marketing in the Age of AI

In an era where artificial intelligence is revolutionizing the business landscape, “Marketing in the Age of AI” offers an immersive and forward-thinking approach to understanding and leveraging AI in marketing strategies. This course is designed for aspiring leaders and marketing professionals eager to harness the power of AI to drive customer engagement, enhance brand value, and achieve competitive advantage. The course begins with a foundational exploration of marketing strategy, focusing on critical elements such as customer segmentation, targeting, positioning, and branding. Students will gain a comprehensive understanding of these essential concepts before diving into the transformative impact of AI on marketing. Key topics covered include: Ad Targeting, Recommender Algorithms, Personalization, and Generative AI and LLMs, among others. The course also addresses the critical legal and ethical implications of marketing in the AI age. Students will examine varying regulations and ethical standards across different countries, preparing them to navigate the complex global landscape.